Get a bang for your bucks!
Some of the most effective promotional strategies revolve around the idea of a campaign. It simply means that you take the same message and put it in different ways, at different times and through different media. If necessary, to different audiences too.
The benefit of a campaign is that your message becomes serialised and amplified through repetition. Campaigns can be as broad or targeted as you like, depending on your strategy.
Over time, your audience feels a personal connection with your campaign and engages with your message by talking, sharing and posting about it. You create a conversation with your audience, building relationships and loyalty.
You can include whatever content, media and audiences you like. To give you some ideas, here’s a range of cheesy campaigns we’ve created for our clients in the past.